The Raw Revival

raw revival - (adjective) a restoration or improvement of something in its naked and true state.

what is fashion sustainibility?

sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. sustainable fashion concerns more than addressing fashion textiles or products...it comprises addressing the whole system of fashion.

... so why does it matter?

well, because fashion is the second dirtiest industry in the world, following right after oil. due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. although, the industrial revolution and the creation of ready-to-wear in the early 1900’s may have sparked the initial beginning. it was not until fast fashion took over our closets, that the real numbers started to show.

terminology:

sustainability - (noun) avoidance of the depletion of natural resources in order to maintain an ecological balance
fast fashion - (noun) inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends
upcycle - (verb) reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original